March 7, 2016
As part of its ongoing strategy to develop its online presence, France Telecom is to acquire Cityvox. The acquisition will consolidate the company’s current position in France as number three for audience and number one for advertising on the web.
Cityvox is a leading internet media group in France, and a specialist in online outings and leisure news. The sites www.Cityvox .fr, www.cinefil.com, www.concerts.fr and www.spectacles.fr sites attract over 2.2 million unique visitors each month and more than 350,000 regular contributors.
With more than 58 million unique visitors around the world each month, including 17 million in France, the audience for Orange’s services and the performance of its advertising agency will enable Cityvox’s know-how and expertise to come into their own for the development of local services.
Orange’s new ambition with Cityvox covers various aspects. It will further strengthen Orange’s positioning on local content and develop new local services, notably on mobility. It will also offer local advertisers a better presence on digital media and generate more advertising revenues.