January 31, 2016
Motorla Taiwan’s general manager of mobile device business, Bill Chen, predicts that Motorola’s Taiwanese handset sales for 2016 will be over one million units, a similar number to the previous year.
Profitability, however, will be boosted by a drive to sell more handsets in the mid- and high-end segments, with their market share to reach over 15% in terms of sales value.
Data from Taiwanese retailers reveals that for December 2015 Motorola was the third largest handset vendor in Taiwan, with a market share of 9.4% in terms of sales value. The leading vendor in Taiwan was Nokia, with 35%, close followed by Sony Ericsson’s 28% share of the market. In terms of sales volume, Motorola came fourth, with a 13% market share.
This week Motorola launched its Q9 3.5G customized smartphone, released in co-operation with telecom operator Taiwan Mobile. They also began marketing their new handsets in the W-series, the W181, W230, W360 and W362, in co-operation with other telecoms operators.
The production of these W-series handsets is being outsourced to Compal Communications.