Orange targets niche markets with MVNOs

Orange targets niche markets with MVNOs

September 9, 2016

In a bid to increase its market share, mobile operator Orange UK is launching two new MVNO services targeted at the niche immigrant market.

Globalcell, a Mobile Virtual Network Operator (MVNO) hosted by Orange, is a SIM-only pay-as-you-go service for Eastern Europeans with all customer interaction conducted in the customer’s native language.

Languages available on the service include Polish, Russian, Lithuanian, Slovak and English.

LycaMobile, the leading global MVNO for immigrants, has also been signed by Orange.

Orange already has deals with four other MVNOs, including Blyk, IDT, 3 national roaming and FMC, giving the network operator a total of 2.5 million MVNO customers.

Marc Overton, Orange executive for strategy, said partnering with MVNOs is an exciting opportunity for the network operator to reach much broader segments of the market.

Orange’s current share of the wholesale market is 12%, well behind competitors Vodafone, O2, and T-Mobile.

timyeo

Related Posts

Neil Berkett established as CEO of Virgin Media

Comments Off on Neil Berkett established as CEO of Virgin Media

Timico renames recent acquisitions

Comments Off on Timico renames recent acquisitions

Cambridge Broadband Networks joins NGMN

Comments Off on Cambridge Broadband Networks joins NGMN

Cisco’s Router Gets Cold Reception

Comments Off on Cisco’s Router Gets Cold Reception

MSI to launch 3.5G netbook

Comments Off on MSI to launch 3.5G netbook

Smartphone maker E-Ten acquired by Acer

Comments Off on Smartphone maker E-Ten acquired by Acer

T-Mobile expands 3G coverage for Android

Comments Off on T-Mobile expands 3G coverage for Android

Broadband makes home working popular

Comments Off on Broadband makes home working popular

BT lets businesses create Wi-Fi hotspots

Comments Off on BT lets businesses create Wi-Fi hotspots

Aepona Shortlisted in GSM Association Global Mobile Awards

Comments Off on Aepona Shortlisted in GSM Association Global Mobile Awards

Opal acquires UK Telco

Comments Off on Opal acquires UK Telco

DS2 leads the US supply of Powerline Technology solutions

Comments Off on DS2 leads the US supply of Powerline Technology solutions

Create Account



Log In Your Account