ROI measurement offered by Bango

ROI measurement offered by Bango



May 12, 2016

Bango is the creator of the world’s first global exchange for the mobile web. It delivers the technology that makes the mobile web simple for everyone.

The company has pinpointed the best performing mobile advertising campaigns and can help advertisers avoid paying too much on sites that do not convert into value for their business.

The Internet Advertising Bureau has reported the need for independent testing and scrutiny to build trust and confidence in mobile advertising.

Bango is fulfilling this need with a service that provides hard data, free from any vendor bias.

The new goal comparison feature helps marketers measure the return on investment for campaigns across different ad networks to make smarter buying decisions.

Mobile marketers can use the Bango mobile analytics tool and the new goal comparison feature in its mobile analytics tool to see which mobile advertising campaigns and traffic sources deliver the best conversion rates.

Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics.

Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for.

Bango offers a reliable and persistent identity for every mobile user with its user ID technology.

This tracks people as they enter a mobile website from different sources and reach a defined goal, such as buying content, downloading an application, or click to call.

Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the analytics service in minutes and use it free of charge.

timyeo

Related Posts

Aepona and WaveMarket form partnership for worldwide LBS services

Comments Off on Aepona and WaveMarket form partnership for worldwide LBS services

Sony phone with 8.1 mega-pixel camera

Comments Off on Sony phone with 8.1 mega-pixel camera

Zen Internet appoints marketing manager

Comments Off on Zen Internet appoints marketing manager

Strong European market for Google advertising

Comments Off on Strong European market for Google advertising

IKIVO appoints new CEO

Comments Off on IKIVO appoints new CEO

Hatteras Networks named top ethernet provider

Comments Off on Hatteras Networks named top ethernet provider

Sky wireless routers – users warned to set new wireless key

Comments Off on Sky wireless routers – users warned to set new wireless key

Prysmian Goes to Xtreme With New cable

Comments Off on Prysmian Goes to Xtreme With New cable

Second Generation Femtocell Range From RadioFrame Networks

Comments Off on Second Generation Femtocell Range From RadioFrame Networks

Ofcom releases annual communications market report

Comments Off on Ofcom releases annual communications market report

HSL unveils 2.75G picocell

Comments Off on HSL unveils 2.75G picocell

Sprint acquires Virgin Mobile USA

Comments Off on Sprint acquires Virgin Mobile USA

Create Account



Log In Your Account