BT, Virgin, TalkTalk sign-up to Phorm’s ad platform

BT, Virgin, TalkTalk sign-up to Phorm’s ad platform



February 16, 2016

BT, Virgin Media and Carphone Warehouse’s TalkTalk have signed up to an advertising platform created by Phorm, in order to gain a foothold in the online targeted ad market.

Phorm’s platform connects the Internet Service Providers with advertisers and Web sites, allowing online ads to be targeted according to a user’s anonymous browsing trends.

Phorm believes that advertisers will pay more to advertise on Web sites signed up to the Open Internet Exchange (OIX) marketplace, because their ads will be more relevant to users and will therefore be more likely to be effective.

Phorm and the ISP’s will share in the incremental revenues created by the process.

Phorm’s platform remembers the subjects a user has searched for and links this information to a user profile. The actual users and their Internet numbers remain anonymous.

It offers a free security feature called Webwise which will protect customers from online fraud.

Internet advertising is growing rapidly and research from media buying firm, ZenithOptimedia, suggests that the Internet will take an 11.5 per cent share of all ad revenue by 2018.

Phorm hopes to sign up other ISPs and publishers, both in the UK and overseas.

Tim Yeo

Related Posts

Eclipse launches pay-as-you-go broadband

Comments Off on Eclipse launches pay-as-you-go broadband

BSM signs deal with Vodafone partner AMC Communications

Comments Off on BSM signs deal with Vodafone partner AMC Communications

Ericsson top of Vendor Matrix

Comments Off on Ericsson top of Vendor Matrix

China to force liberalisation upon its handset market

Comments Off on China to force liberalisation upon its handset market

Broadband makes home working popular

Comments Off on Broadband makes home working popular

HTC increase investment in Shanghai plant and decrease employee bonuses

Comments Off on HTC increase investment in Shanghai plant and decrease employee bonuses

Asustek to release Android smartphone

Comments Off on Asustek to release Android smartphone

Nine million customers for Bouygues Telecom

Comments Off on Nine million customers for Bouygues Telecom

Virgin Media warns customers about file-sharing

Comments Off on Virgin Media warns customers about file-sharing

UK government to evaluate future of broadband

Comments Off on UK government to evaluate future of broadband

Continuous Computing Extends Trillium LTE Portfolio

Comments Off on Continuous Computing Extends Trillium LTE Portfolio

LG takes third place in handset wars

Comments Off on LG takes third place in handset wars

Create Account



Log In Your Account