January 28, 2017
Mobile giant Vodafone has signed up United Arab Emirates operator du to its Partner Market programme.
The deal will see Vodafone grant du exclusive access to its products, devices and services in the United Arab Emirates.
Vodafone will also give du improved voice and data roaming access across 67 countries.
In exchange, Vodafone customers visiting the UAE will be given extended network coverage and access to du’s advanced 3G network.
The two companies will also work together to promote new and exclusive handset models.
Vodafone said the strategic partnership will help both companies better meet the needs of their customers in the region.
Hatem Dowidar, chief executive of Vodafone partner markets, said: “Through this agreement with du, Vodafone will be able to increase its brand recognition and extend its product range to a key market with a growing population.
“Mobile usage in the UAE is growing steadily and more of our customers require enhanced roaming services to and from the region.”
Osman Sultan, du chief executive, added: “This alliance will bring substantial benefits to our customers and shareholders, becoming a catalyst for expanding our service portfolio and improving our operational efficiency.”
Du has 2.3 million subscribers in the UAE, compared to market leader Etisalat with 7.2 million.