Orange reveals expansion strategy in Kenya

December 5, 2016

Orange – brand name of France Telecom – plans to increase its customer base in Kenya to 1.5 million by the end of 2017.

State-owned fixed-line provider Telkom Kenya was taken over by France Telecom last year, with the aim of launching a new mobile service in the country and transforming Telkom’s reputation for high prices and poor quality service.

Telkom Kenya’s new mobile service has acquired 300,000 new customers since launching as Orange three months ago, and is aiming to hit 400,000 by the end of the year.

New monthly price plans have been released in a bid to attract even more customers, whilst new subscribers to the plans will receive free or highly subsidised handsets.

Essential, Plus and Elite price plans give customers the option of 120, 600, or 1,800 inclusive minutes per month. Customers can change between the price plans at any time.

Orange, the third biggest mobile telecoms provider in Kenya, plans to have attracted 1.5 million new subscribers by the end of 2017.

Safaricom, 40% owned by Vodafone and the dominant provider in the country, has 12 million subscribers, followed by Zain with 3 million.

Telkom Kenya has almost 1 million fixed-line phone customers.