December 11, 2016
Network operator Orange has agreed terms to work with mobile marketing firm Ad Infuse.
Ad Infuse will deploy its adInMotion platform across several of Orange’s European operations – meaning that companies signed up with Ad Infuse will be able to advertise to a target audience of 118 million subscribers.
AdInMotion offers embedded advertising in a variety of content types, including text message, internet browsing, video, and mobile games.
Marketing campaigns for all the content types are managed from a single point – and are targeted to be personalised and relevant to each individual subscriber.
Commenting on the deal, Ad Infuse CEO Brian Cowley complemented Orange on being one of the ‘most innovative mobile operators in the world’.
He commended Orange’s unique approach to advertising for setting new milestones in delivering the best mobile internet experience.