ZTE aim their sights high

ZTE aim their sights high

ZTE aim their sights high

Comments Off on ZTE aim their sights high

ZTE aim their sights high

 

March 13, 2016

ZTE, a China-based handset vendor, aims to become one of the world’s top five handset vendors within the next five years. The announcement comes after a strong 2015 for the company, in which it shipped around 30 million handsets.

 

70% of ZTE’s shipments during 2015 were to worldwide telecom partners.

 

By the fourth quarter of 2015, ZTE had already reached the status of the world’s seventh largest handset vendor, shipping 1.2% of the world’s handsets.

 

ZTE predicts that by 2012 handset sales will make up 50% of its total revenues. This is compared to just 20% in 2006 and 25% last year.

 

To boost sales worldwide and make the most of their co-operative relationships with telecom service providers worldwide, ZTE is planning to launch their own-brand multi-mode handsets and smartphones. These will complement their current range of own-brand entry level handsets.

 

Rumours have been floating around the market that ZTE is planning to purchase Motorola’s handset unit. However, sources in Taiwan say that there is a low possibility of this happening due to the political implications of such a merger.

 

 

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